Niche Mailing Lists
Mailing Lists for Picnic Equipment and Supplies Businesses
We've all heard stories about some businesses where finding leads is easy. Unfortunately, that's not true if you market to picnic equipment and supplies businesses.
It's obvious that lead generation is essential for higher sales volumes. In fact, if you don't have enough good leads, your sales program is doomed to mediocrity.
Typically, companies that sell to picnic equipment and supplies businesses find it hard to meet their lead generation requirements using in-house resources. Fortunately, buying leads can solve this challenging problem.
What Companies Sell Leads?
An Internet search is typically the first step businesses take when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to picnic equipment and supplies businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Lead Generation Tactics
It only takes a quick glance at the marketplace to know that picnic equipment and supplies business lead generation strategies are extremely diverse. While some businesses prefer to generate leads primarily through networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. Many businesses mix and match lead generation techniques, but struggle to automate the process.
Lead lists eliminate the unpredictability of lead generation and deliver leads that have been compiled from the best possible sources. Beyond that, purchased lead lists generally have a higher conversion rate than the ones that are acquired through in-house processes.
Leads vs. Prospects
If you've done your homework, your provider will deliver a current lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the picnic equipment and supplies business contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
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