To begin with, most picnic grounds and services businesses are extremely discriminating in their purchasing decisions. Clear messaging is essential, but even that may not be enough unless you have a good database of prospects to call on.

Lead Selection: Which Leads to Buy

Sort and filter features are an important consideration when buying lead lists. Remember: Your goal isn't just to acquire as many picnic grounds and services business leads as possible. Instead, you'll want to focus your energy on lead lists containing the names and contact information of likely buyers. For example, Experian, a recognized name in lead and prospecting databases, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.

Direct Mail Marketing Tips

With direct mail, you only get one chance to capture a prospect's attention. When a picnic grounds and services business decisionmaker reads your piece, he has to be knocked over by what he sees.

Most businesses invest large sums of money in the creation of each direct mail piece. But here's the kicker: All of the time, energy and resources you invest in your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding picnic grounds and services business names to a list -- it's about producing a high quality list of picnic grounds and services business sales prospects.

Lead List Advice

In picnic grounds and services business sales, lead quality is just as important as lead volumes. Although the picnic grounds and services business lists you give to your sales team need to be populated with legitimate buyers, the sales division may consume a large volume of leads to hit sales targets. As much as possible, verify each lead's contact information and move quickly to identify decision makers before investing time in picnic grounds and services business staff members who have little influence over their employer's purchasing decisions.