January 22, 2021  
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs


Mailing Lists for Niche Markets


Mailing Lists for Picture Frames Retail Businesses

Direct marketing and telemarketing are core components of sales strategies focused on picture frames retail businesses. But before you can close the sale, you need to develop great leads -- and picture frames retail business lead lists are the ticket to success.

A sales plan that doesn't involve purchasing sales leads is dangerous and foolhardy when selling to picture frames retail businesses.
(article continues below)

But by reducing the need for internal lead generation, your business can gain momentum in the area of actual selling. Deployed correctly, lead lists are powerful resources for B2B picture frames retail business selling.

Multichannel Marketing Tips

Successful B2B sellers to picture frames retail businesses typically leverage a multichannel sales and marketing strategy. So it's easy to see how the use of lead lists in more than one channel can be a core business function in this industry. Direct mail is standard across the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that simultaneously funnels content into multiple channels.

Criteria for Lead List Vendor Selection

In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. Unlike other vendors on the market, Experian has all of the qualities we look for in a good lead list provider, including the following:

  • Large database. We think it's important for businesses that sell to picture frames retail businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
  • Updated contacts. Contact updating is a fundamental part of sound sales strategy. A high volume of contacts is worthless unless they are regularly updated for accuracy.
  • Delivery speed. When your business needs a new supply of picture frames retail business leads, you can't afford to suffer delays from your vendor. Good list providers deliver tailored lead lists in hours or less.

How to Develop Picture Frames Retail Business Leads

Picture Frames Retail Business leads are generated from a broad spectrum of sources. Local business directories, online searches and trade associations are good starting points. In recent years, many businesses have also used social media sites like Facebook to generate leads for their products. But regardless of the delivery platform, the key to lead development is networking. As your list of picture frames retail business contacts grows, your base of likely buyers increases.

Related Articles

Based on your interest in picture frames retail business lead databases, you may also enjoy these articles.

Postcard Marketing Tips

Greeting Card Marketing

Conversation Board

Do you have any additional input to share about buying picture frames retail business leads? If so, %we welcome your comments and suggestions%%we'd love to hear from you%%we would love to hear about them%]!other recommendations!

Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Already Have a Picture Frames Retail Business?

If you have an existing picture frames retail business, we've got some more appropriate guides for you:

Marketing a Picture Frames Retail Business

Selling a Picture Frames Retail Business

Hoping to Start a Picture Frames Retail Business?

If opening a picture frames retail business is on your to-do list, these resources were written to assist you:

How to Start a Picture Frames Retail Business

More Info on Lead Lists and Related Articles

If you are eager to get marketing tips for a different industry, try our alphabetical directory of marketing guides below.

Browse more business mailing list resources:





Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities


Business Glossary