Finding qualified leads can be difficult for companies that sell in this industry. this mailing list resource guide can equip your sales force to outperform and outsell industry standards.

Beat the Competition with Better Lead Lists

Too many companies restrict their view of lead lists to convenience. Although lead lists simplify lead generation, that isn't the only advantage they offer. They also create competitive advantages for companies that sell to piling businesses. As your competitors grow increasingly desperate for leads, a good lead list lets your team turn its attention to actual prospects and sales activities.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to piling businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Sales Mailing List Best Practices

It makes sense to focus lead list generation on piling businesses that are likely to respond to your sales and marketing efforts. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. If possible, make sure your lists contain contact emails and web addresses for use in online sales and marketing campaigns.