Be warned: generating leads is somewhat more difficult than the textbooks make it out to be. Identifying convertible pipe locating service and equipment business leads requires an investment of time and expertise that many businesses simply can't afford.
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Sales reps sometimes overlook the fact that third-party lead lists frequently outperform lists that are generated by internal staff. Here's some good advice on acquiring pipe locating service and equipment business mailing liststo drive sales growth.
Ramping Sales and Profits with B2B Lead Lists
Consumer-based marketing techniques fall flat when selling to pipe locating service and equipment businesses. You can spend a small fortune on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to pipe locating service and equipment businesses, the ability to focus sales and marketing efforts on specific types of leads is essential.
What Companies Sell Leads?
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to pipe locating service and equipment businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Avoid Misuse of Lead Lists
When you purchase a list of pipe locating service and equipment business leads from a third-party, you are usually entitled to limited use of the contacts it contains.
Mailing and lead lists are generally restricted to the terms of the contract, so you'll need to exercise diligence in understanding what you're paying for before you agree to a purchase. In some cases, vendors may permit usage upgrades, but you'll need to contact your provider before you move outside the contract parameters.
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