To dominate in sales to plastic scrap businesses, it's necessary to pursue a segmented marketing strategy -- and lead targeting is one of the areas in which lead lists excel.

Selecting a Plastic Scrap Business Lead List Provider

The key to finding a good plastic scrap business lead list is to focus your search on top-tier providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers pay attention to the quality of their products. They go the extra mile to guarantee that their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.

There are several good lead list providers on the market. If you're just getting started, we highly recommend Experian Business Services. Experian has the characteristics we look for in a plastic scrap business lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.

Using Lead Lists for Direct Marketing

With direct mail, you have to get it right the first time. When a plastic scrap business decisionmaker reads your piece, he has to be knocked over by what he sees.

Most businesses invest large sums of money in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding plastic scrap business names to a list -- it's about creating a list of targeted plastic scrap business sales prospects.

Sales Lead List Procurement

Lead lists can (and should) be filtered to target plastic scrap businesses that are likely to respond to your sales and marketing efforts. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. Given the prevalence of online marketing strategies, you may want to include email and web addresses in the lead lists your company purchases.