To dominate in sales to plumbing contractors commercial and industrial businesses, it's necessary to pursue a segmented marketing strategy -- and we think lead lists are what can help you make that happen.

Using Lead Lists to Sell to Plumbing Contractors Commercial & Industrial Businesses

Compared to businesses in other industries, plumbing contractors commercial and industrial businesses expect place a high priority on multiple product messaging options. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to aggressively pursue their buying dollars.

Lead lists enable selling success because they are highly accurate prospect directories that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.

Choosing a Lead List Broker

Personal references are an important consideration in selecting a plumbing contractors commercial and industrial business lead list provider. When our business partners ask us for a referral, we usually direct them toward Experian, a best-of-breed provider that has the expertise and experience to generate targeted lists of plumbing contractors commercial and industrial business leads.

Even so, you'll want to interview several potential vendors to find the one that is most capable of meeting your needs and budget requirements. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.

Collaborative Uses for Mailing Lists

If you limit the use of plumbing contractors commercial and industrial business lead lists to direct mail and cold calling, you're not getting the best possible return for your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been filtered by area code, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.