A sales plan that doesn't involve purchasing sales leads is counterproductive if you market to plumbing service and repair businesses.
(article continues below)
But when you eliminate the requirement for internal lead generation, focus and resources can be shifted to other aspects of the selling process. Used properly, lead lists are powerful resources for B2B plumbing service and repair business selling.
Checklist for Choosing Lead List Providers
In our experience, third-party lead list providers are definitely not created equal and Experian Business services stand out from the crowd. Unlike other vendors on the market, Experian has all of the qualities we look for in a first-rate lead list provider, including the following:
- Large database. We think it's important for businesses that sell to plumbing service and repair businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of plumbing service and repair business leads, you can't afford to suffer delays from your vendor. Good list providers deliver tailored lead lists in hours or less.
Managing the Sales Leads You've Bought
Managers who integrate plumbing service and repair business lead lists into their sales strategy are tasked with squeezing every last drop of productivity out of their unit's lead lists. The acquisition of an accurate lead list is just the first step. It may be necessary for sales personnel to further qualify leads and focus sales messaging on a prospect-by-prospect basis.
The Role of Mailing Lists
It's a fact: lead lists give your company an upper hand in the selling process. In many companies, lead generation is the fly in the ointment -- the primary barrier to capturing a larger share of the market. When sales units have to produce their own leads, lead quality suffers.
Quality lead lists, on the other hand, provide consistently reliable leads. Vendor-generated lists are updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.
Given your interest in plumbing service and repair business mailing lists, you might find these additional resources to be of interest.
If you operate a plumbing service and repair business, these additional resources will be of interest:
If you plan on starting a plumbing service and repair business, these guides will help you get started:
If you are eager to get marketing tips for a different industry, please browse our list of marketing guides below.