Looking for sales leads? You're not alone.
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But when you eliminate the requirement for internal lead generation, focus and resources can be shifted to other aspects of the selling process. When applied intelligently, lead lists are powerful resources for B2B pneumatic equipment and supplies dealers business selling.
Lead List Metrics
There are a lot of way to measure the impact of pneumatic equipment and supplies dealers business lead lists.
For starters, conversion rate (number of sales/number of leads) is clearly the most important metric in determining the success or failure of a specific lead list. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement reveals the quality of your vendor's leads and database contents. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff demonstrate how well each of your team members is using the leads they receive from your vendor.
When to Change Lead List Providers
Good lead list vendors stake their reputations on the quality of their products. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers deliver reliable lead lists and are careful to include new pneumatic equipment and supplies dealers businesses in their database.
If your current provider isn't meeting your expectations, you can't afford to continue investing in their products. At Gaebler, we recommend Experian Business Services. Experian delivers first-rate pneumatic equipment and supplies dealers business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
Beat the Competition with Better Lead Lists
Many businesses primarily view lead lists as a convenient resource. Although lead lists simplify lead generation, that isn't the only advantage they offer. They also create competitive advantages for companies that sell to pneumatic equipment and supplies dealers businesses. As your competitors waste time fishing for leads in phone books, a good lead list frees your sales force to progress further into the sales cycle.
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