Niche Mailing Lists

Mailing Lists for Portrait Painting Businesses

For those who sell to portrait painting businesses, sales prospecting can have a huge impact on selling efforts. So what can you do if your company lacks the time or resources to reliably source good business leads?

If you're just hoping for high volumes of portrait painting businesses to beat a path to your door, you're going to be waiting for a while.

If you're hoping for portrait painting businesses to magically appear on your doorstep, you'll never gain traction in the market. You have to take the initiative in sales and that starts by acquiring lists of solid portrait painting businesses.

Measuring Lead List ROI

Multiple methods exist for measuring the effectiveness of portrait painting business lead lists.

For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive through a third-party supplier.

Tips for Buying portrait painting business Contact Lists

What do we think you should be looking for in a lead list provider? We recommend: accuracy, updating and speed.

First-tier list providers like Experian Business Services have created large portrait painting business databases to give their clients the most up-to-date leads in the industry.

When choosing a portrait painting business list vendor, you'll want to make conversion your first priority. The more accurate and targeted your lead list is, the higher your conversion rate will be. However, you'll also want to consider how long it takes the vendor to fulfill list requests. These days, even minor backlogs can bring sales and marketing processes to a standstill.

Putting Your Sales on Fast Forward

It's important to achieve a balance between speed and cost when it comes to generating high conversion portrait painting business leads. Although quick conversions are essential for meeting sales goals, a haphazard lead generation process can produce sub-standard leads. But based on cost considerations, you can't afford to dedicate too much time to finding quality leads. That's where lead lists really pay off because a good lead list provider can deliver both speed and efficiency to your lead generation routines.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary