No doubt about it, access to prospects is the main enabler of increased sales revenue. Without the right leads, your sales and marketing initiatives will fall flat.
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Nowadays, Presbyterian churches count on you to locate them. On the upside, a modest investment in lead databases can help streamline a way to find the most convertible leads in the industry.
Lead Lists: Build or Buy?
Sales managers often question the value of lead lists based on the belief that their sales teams can generate the same leads in-house. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective Presbyterian churches at a cost that is much lower than in-house lead generation. Even more, world-class lead list vendors have developed mechanisms that capture new Presbyterian churches as they enter the marketplace and are religious about updating contact information. For the majority of in-house sales units, it's impossible to match the performance of third-party list providers.
Checklist for Choosing Lead List Providers
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to Presbyterian churches to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is a fundamental part of sound sales strategy. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of Presbyterian church leads, you can't afford to suffer delays from your vendor. Good list providers respond to client requests in hours or less.
Mailing List Best Practices
In Presbyterian church sales, lead quality is just as important as lead volumes. Although the Presbyterian church lists you provide your sales team need to should include a high percentage of pre-qualified buyers, the sales division may consume a large volume of leads to hit sales targets. If possible, verify each lead's contact information and move quickly to identify decision makers before investing time in Presbyterian church contacts who have little influence over their employer's purchasing decisions.
Types of Data Available from Lead Database Vendors
In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which mailing list company you do business with. For some vendors, for example, you will also get fields like Executive Titles, Email Addresses and Number of Employees.
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