It's not unusual for B2B sellers to eventually hit a wall in lead generation. If you leave lead generation to chance, a frustrating decline in sales should be avoided at all costs.
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Typically, companies that offer products and services print and lithograph inks businesses have trouble generating enough quality leads to hit consistent growth targets. As a result, solving the lead gen challenge is top of mine for many sales managers and business owners.
Using Lead Lists to Sell to Print & Lithograph Inks Businesses
Compared to businesses in other industries, print and lithograph inks businesses expect place a high priority on multiple product messaging options. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to proactively educate them about product offerings.
Lead lists enable selling success because they are current and sortable contact lists that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.
How to Tell If You Have a Good Lead List
Quality lead lists share several characteristics that are essential in selling to print and lithograph inks businesses. For starters, you'll want leads that have been created from a nationwide database. For example, Experian Business Services maintains an updated list of more than 14 million active U.S. businesses. For sellers to print and lithograph inks businesses, a large database equates to a larger pool of targeted sales prospects. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.
How Third-Party Lead Lists Help Companies to Grow
There are a lot of ways lead lists can be used to grow your business. The fact that you're purchasing solid lead lists is a growth strategy because it improves the quantity and quality of your company's prospect pool. However, another growth strategy is to use lead lists as a tool for expanding your business to a new market.
By focusing on specific geographies, you can instantly begin marketing your products in an unfamiliar environment. In some instances, it may be beneficial to test market your products in several territories using lists of print and lithograph inks businesses that have been sorted for each target market.
Other Types of Lead Lists
If your marketing efforts go well beyond a single niche industry, most mailing list vendors will be happy to help you with those markets as well. You can even target things like Businesses That Own a Building, Businesses Owned by Hispanic Executives, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and they can usually take it from there.
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