It's a widely accepted fact that your company's lead generation approach needs to be as strong and robust as possible.
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To dominate in sales to printing equipment service and repair businesses, it's necessary to pursue a segmented marketing strategy -- and lead targeting is one of the areas in which lead lists excel.
The Role of Mailing Lists
It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is the only thing standing in the way of greater sales revenue. When sales units generate lead lists internally, the quality of the leads they gather is marginal, at best.
But quality, third party lead lists provide consistently reliable leads. It's normal for third-party lead lists to be updated on a regular basis so sales personnel always have the most current and complete contact information for prospecting and other sales activities.
Measuring Lead List ROI
There are several metrics that can be used to evaluate the effectiveness of printing equipment service and repair business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
Best Lead List Providers
It isn't hard to find high quality, printing equipment service and repair business lead lists. First-rate lead lists come from first-rate lead list providers.
That means your search needs to focus on the top 10% of providers in the marketplace. New and inexperienced providers typically aren't the best candidates for business owners who are serious about sales.
At Gaebler, we advise our colleagues to consider Experian Business Services for printing equipment service and repair business lead lists. Experian is a reliable lead list provider with a strong track record of offering the most accurate and up-to-date lead lists available. They maintain real-time counts on qualified prospects and make it easy for their clients to filter targets according to a range of geographic and demographic criteria.
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