If you're waiting for scores of printing and publishing businesses to beat a path to your door, you may not be in business much longer.
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There are a limited number of printing and publishing businesses you can sell to. Even though you probably won't sell to all of them, good business mailing lists target high value prospects so you can concentrate on prospects that are most likely to convert.
Lead Brokerage Industry Overview
There is no shortage of vendors interested in selling printing and publishing business lead lists to your business. The bad news is that many vendors sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. In the world of printing and publishing business lead lists, you get what you pay for. Reputable vendors charge fair rates, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we refer our readers and clients to Experian for their business lead lists. In our experience, Experian is is a sound business investment. They have a broad range of printing and publishing business contacts that can be sorted to meet your precise sales criteria.
Sales Lead List Procurement
The most valuable lead lists focus on printing and publishing businesses that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. If your marketing mix features Internet-based tactics, your lead lists should contain updated email and site contact data.
Why Use Third-Party Lead Databases?
Isn't it possible to create your own lead lists without paying an outside provider? Yes, but obtaining lead lists from an outside specialist is much more cost efficient than generating lead list in-house.
Your business will experience greater ROI from proven list providers because they have access to larger and more current databases. The bottom line is that lead lists improve the speed and effectiveness of the selling process.
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