If you're just hoping for high volumes of proofreading businesses to line up for your products, you're going to be waiting for a while.
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If you're hoping for proofreading businesses to take the first step, you could be in for a long wait. Instead, you need to be proactive about sales and that starts by acquiring lists of convertible proofreading businesses.
Multichannel Marketing Tips
Successful B2B sellers to proofreading businesses typically leverage a multichannel sales and marketing strategy. So it's easy to see how the use of lead lists in more than one channel can be a core business function in this industry. Direct mail is a popular marketing medium in the industry. But more and more companies are achieving results by combining direct mail and telemarketing with email campaigns and other initiatives that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that automatically directs content into multiple channels.
Using Lead Lists for Direct Marketing
With direct mail, you only get one chance to capture a prospect's attention. When a proofreading business decisionmaker reads your piece, he needs to blown away by what he sees.
Most businesses invest liberally in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding proofreading business names to a list -- it's about creating a list of targeted proofreading business sales prospects.
Selecting a Proofreading Business Lead List Provider
The key to finding a good proofreading business lead list is to focus your search on the industry's best providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers are meticulous about accuracy. They are invested in ensuring that their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.
There are several good lead list providers on the market. If you're not sure where to begin your search, we highly recommend Experian Business Services. Experian has the characteristics we look for in a proofreading business lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.
Types of Data Available from Lead Database Vendors
When buying business leads, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you buy from. For some vendors, for example, you can opt to receive fields like Executive Titles, Email Addresses and Number of Employees.
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