The harder your sales force works, the more conversions they will achieve. Companies that are proactive about acquiring new psychic consulting and healing business prospects gain an edge over those that simply wait for the phone to ring.
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In many cases, businesses that market psychic consulting and healing businesses find it hard to meet their lead generation requirements using in-house resources. That's where lead lists can help . . .
Lead Lists: Build or Buy?
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. But what they fail to consider is that lead list providers are specialists who are extremely adept at identifying targeted leads. The top lead list companies can produce a list of prospective psychic consulting and healing businesses at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new psychic consulting and healing businesses as they enter the marketplace and meticulously maintain their contact databases. For most in-house sales units, that kind of accuracy just isn't practical.
Use Your Lead Lists for Both Marketing and Sales
If you limit the use of psychic consulting and healing business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been sorted by geography, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.
Lead Selection: Which Leads to Buy
Sort and filter features are an important consideration when buying lead lists. The goal isn't to accumulate as many psychic consulting and healing business leads as you can get your hands on. Instead, direct your focus toward provider lists that deliver pre-qualified leads. For example, Experian, the forerunner in B2B lead lists, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.
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