Most companies that offer products and services publishers' representatives businesses find it hard to meet their lead generation requirements using in-house resources. That's where lead lists can help . . .

Lead List ROI

Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the indirect costs of in-house lead list generation are far more than the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated publishers' representatives business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.

Use Lead Lists for More Than Direct Mail

Many B2B companies limit the use of lead lists to direct marketing. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your strategy, it might be possible to use the publishers' representatives business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a telemarketing campaign, you can dramatically improve the ROI of your call center.

When to Change Lead List Providers

Reputable lead list providers understand the importance of accurate lists. A single lapse can have a dramatic impact on your sales cycle, so it's important to regularly evaluate the quality of your provider. Good providers deliver reliable lead lists and are careful to include new publishers' representatives businesses in their database.

If your current provider isn't meeting your expectations, maybe it's time to start looking for a new vendor. At Gaebler, we recommend Experian Business Services. Experian offers affordable publishers' representatives business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.