Recognize that pulpwood businesses are diverse operations with unique needs and circumstances.
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Typically, companies that offer products and services pulpwood businesses have trouble generating enough quality leads to hit consistent growth targets. Fortunately, buying leads can solve this challenging problem.
Always Start with a Big Lead Database
In the world of B2B lead lists, database size definitely matters.
The idea is to narrow your search to providers that can offer a large database of pulpwood businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to filter it down to a list of high value sales targets.
Lead List Dynamics
It makes sense to focus lead list generation on pulpwood businesses that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. If possible, make sure your lists contain contact emails and web addresses for use in online sales and marketing campaigns.
Lead Lists: Build or Buy?
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective pulpwood businesses at a cost that is much lower than in-house lead generation. Not to mention that first-tier lead list companies have developed mechanisms that capture new pulpwood businesses as they enter the marketplace and are religious about updating contact information. For most in-house sales units, it's impossible to match the performance of third-party list providers.
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