To succeed in selling to radiator coolants and solvents businesses, it's necessary to pursue a segmented marketing strategy -- and we think lead lists are what can help you make that happen.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. Although online searches have value, they don't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to radiator coolants and solvents businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Ramping Sales and Profits with B2B Lead Lists

Consumer-based marketing techniques fall flat when selling to radiator coolants and solvents businesses. You can spend a small fortune on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to radiator coolants and solvents businesses, the ability to focus sales and marketing efforts on specific segments of the marketplace is vital.

What to Do With the Lead Lists You've Purchased

Acquiring lead lists from a reputable provider is only half the battle. Of equal importance is the way your organization uses lead lists in the sales cycle. To maximize ROI, you'll need to coordinate the use of your radiator coolants and solvents business lists across multiple business units including sales, marketing and possibly even IT (online strategies). You'll need to research your vendor's use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.