Everyone knows that radon testing laboratories business sales are all about relationships -- and good leads are the seeds for great relationships.
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To maximize speed and efficiency, the industry's top sellers rely on sales lead databases provided by reputable third-party providers.
Always Start with a Big Lead Database
In the world of B2B lead lists, database size definitely matters.
The idea is to narrow your search to providers that can offer a large database of radon testing laboratories businesses. Experian Business Services, for example, culls leads from a current database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.
The Role of Mailing Lists
It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is a major barrier to greater market share. When sales units generate lead lists internally, the quality of the leads they gather is marginal, at best.
Quality lead lists, on the other hand, provide consistently reliable leads. It's normal for third-party lead lists to be updated on a regular basis so sales personnel always have the most dependable contact information for prospecting and other sales activities.
Leads vs. Prospects
If you've hired a quality lead list vendor, your provider will deliver a current lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), you'll need to qualify the contacts through telemarketing calls or sales calls. Since the radon testing laboratories business contacts have been culled from a larger group of updated prospects, you can expect to benefit from higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Other Types of Lead Lists
If your marketing efforts go well beyond a single niche industry, most mailing list providers are happy to help you out. You can even target things like Businesses That Own a Building, Businesses Owned by Hispanic Executives, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and the good ones will figure out a solution that meets your needs.
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