Everyone knows that razors and razor blades business sales are all about relationships -- and you can't create winning relationships from inferior sales leads.
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Experienced sellers it's good to have access additional resources. Towards that end, direct mail lists great for boosting lead volumes and sales revenue.
Criteria for Lead List Vendor Selection
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a great lead list provider, including the following:
- Large database. We think it's important for businesses that sell to razors and razor blades businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. A high volume of contacts is worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of razors and razor blades business leads, you can't afford to to incur vendor backlogs. Good list providers feature fast turnaround times measured in hours or less.
Managing the Sales Leads You've Bought
Managers who integrate razors and razor blades business lead lists into their sales strategy are responsible for ensuring their company exploits the full value of purchased leads. The acquisition of an accurate lead list doesn't mean your team is ready to start pounding the pavement. It may be necessary for sales personnel to further qualify leads and focus sales messaging on a prospect-by-prospect basis.
Investment or Expense?
B2B businesses sometimes hesitate to buy lead lists because they mistakenly see them as an expense, i.e. a purchase that has no lasting value for the company. In fact, a good lead list is an investment in your company's future. The razors and razor blades business contacts you acquire through a reputable lead list provider can be converted to loyal customers. More importantly, they can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
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