The process of locating legitimate leads is often daunting to growth-minded businesses that sell to real estate information and referral services businesses. Our lead list guidelines can equip your sales force to outperform and outsell industry standards.

Always Start with a Big Lead Database

When it comes to finding reliable list providers, database size definitely matters.

For the best leads, you'll need to narrow your search to providers that can offer a large database of real estate information and referral services businesses. Experian Business Services, for example, culls leads from a current database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.

Simple math says that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.

Speed vs. Efficiency

Speed and cost are critical considerations when it comes to generating high conversion real estate information and referral services business leads. Although time plays a role in sales benchmarks, a hasty lead generation process can produce sub-standard leads. But since cost management and efficiency are also important, you can't afford to tie up too much of team's time in lead generation. That's where lead lists really pay off because a good lead list provider can deliver both speed and efficiency to your lead generation routines.

Managing the Sales Leads You've Bought

Managers who integrate real estate information and referral services business lead lists into their sales strategy are tasked with squeezing every last drop of productivity out of their unit's lead lists. The acquisition of a first-rate lead list isn't necessarily a green light for a full-blown sales push. It may be necessary for sales personnel to further qualify leads and focus sales messaging on a prospect-by-prospect basis.