To dominate in sales to real estate rental information and referral services businesses, you have to target your sales and marketing energies toward specific segments of the marketplace -- and that means you have to be thoughtful in assembling your prospect lists.

Use Your Lead Lists for Both Marketing and Sales

If you limit the use of real estate rental information and referral services business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A quality lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been filtered by area code, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.

Lead Lists: Build or Buy?

Many business owners struggle with the decision to purchase lead lists because (in theory) they can produce the same results using in-house personnel. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective real estate rental information and referral services businesses more efficiently than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new real estate rental information and referral services businesses as they enter the marketplace and meticulously maintain their contact databases. For most in-house sales units, it's just not possible to keep pace with the professionals.

Feeding the Sales Pipeline via Real Estate Rental Information & Referral Services Business Lead Lists

Without a doubt, real estate rental information and referral services business lead lists are a fundamental requirement of the B2B marketplace. Rather than letting lead generation bog down your sales process, you can rely on third-party providers to broaden your contact base and supply your company with lists of targeted real estate rental information and referral services business leads.

Since lead lists can be sorted by geography, business size and other criteria, your sales force can funnel their activities toward converting the most promising real estate rental information and referral services business prospects.

Reputation is important in a lead list provider. Based on their industry reputation and reliable service model, we advise our business partners to consider Experian Business Services for real estate rental information and referral services business lead lists. Experian is an established vendor with the resources and expertise to deliver leads that convert to real estate rental information and referral services business sales.