B2B Mailing List Advice

Mailing Lists for Real Estate Rental and Leasing Businesses

If you're a business that sells to real estate rental and leasing businesses, lead lists might be a way to sharpen your competitive edge and improve your company's sales.

Seasoned small business veterans recognize the importance of buying lead lists to aid sales efforts to real estate rental and leasing businesses.

Sellers often fail to recognize that outsourcing may be more beneficial than internal lead generation. Here's what you need to know about third-party real estate rental and leasing business mailing lists.

Interviewing Lead List Providers

B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. At some point in the process, you'll need to decide whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for real estate rental and leasing businesses since business turnover and failures are an everyday, industry occurrence. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a top-tier provider with a demonstrable history of producing high converting leads for the B2B sector.

Investment or Expense?

There's a misperception that lead lists are an optional expense for B2B sales divisions. In reality, a good lead list is an investment in your company's future. The real estate rental and leasing business contacts you acquire through a reputable lead list provider can become long-term customers. Even more, outsourced lead generation can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.

Multichannel Marketing Tips

Businesses that experience the most success in selling to real estate rental and leasing businesses usually take a multichannel marketing approach. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is common throughout the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that automatically directs content into multiple channels.

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