Frustrated by the level of cutthroat competition for the purchasing power of refrigerator and freezer sales and service businesses lately?
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Experienced sellers it's good to have the help of third-party providers. Towards that end, direct mail lists great for boosting lead volumes and sales revenue.
Tips for Prospecting with Lead Lists
Updated and accurate lead lists increase the odds of positive refrigerator and freezer sales and service business responses. But before you can close deals, your list will need to form the basis for a prospecting campaign.
Like it or not, there is no way around the hard work of picking up the phone and using the lead list to qualify prospects. Although not every refrigerator and freezer sales and service business on the list will greet your efforts with enthusiasm, the payoff for an investment in a targeted lead list will be noticeably higher response percentages.
In-House Leads vs. Purchased Lead Lists
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are extremely adept at identifying targeted leads. So a decent list provider can produce a list of prospective refrigerator and freezer sales and service businesses for a fraction of the investment required for in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new refrigerator and freezer sales and service businesses as they enter the marketplace and are religious about updating contact information. For many in-house sales units, it's impossible to match the performance of third-party list providers.
Criteria for Lead List Vendor Selection
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to refrigerator and freezer sales and service businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a fresh injection of refrigerator and freezer sales and service business leads, you can't afford to suffer delays from your vendor. Good list providers deliver tailored lead lists in hours or less.
Types of Data Available from Lead Database Vendors
In dealing with the biggest lead list companies, you will typically get Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead vendor you buy from. For some vendors, for example, you can opt to receive fields like Executive Titles, Email Addresses and Number of Employees.
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