No doubt about it, meetings with prospective new customers as often as possible is the key to higher sales volumes. Without the right leads, your sales program is doomed to mediocrity.
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Typically, companies that offer products and services resins businesses find it hard to meet their lead generation requirements using in-house resources. That's where lead lists can help . . .
Who Sells Resins Business Mailing Lists?
There are many good resins business lead list vendors in the marketplace. Unfortunately, there are also many inferior providers that sell lists containing stale and inaccurate leads. You'll need to do your homework to separate first-rate lead list vendors from the rest of the field and focus your search on providers with a solid reputation in the industry.
We've seen lead list vendors come and go. And in our opinion, it's hard to beat the lists provided by Experian. Experian is an established name with a track record of providing current and accurate resins business leads. With an expansive database of business contacts, Experian gives its customers the resources they need to perform at the highest levels.
Using Lead Lists to Sell to Resins Businesses
Compared to businesses in other industries, resins businesses expect place a high priority on multiple product messaging options. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to engage them in a typical sales cycle.
Lead lists enable selling success because they are highly accurate prospect directories that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.
Measuring Lead List ROI
There are a lot of way to measure the impact of resins business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement can tell you a lot about the quality of the leads you're receiving from your vendor. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
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