No doubt about it, meetings with prospective new customers as often as possible is the key to increased sales revenue. In fact, if you don't have enough good leads, your sales program is doomed to mediocrity.
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When it comes to restaurant sales, direct marketing can be the first step in the sales cycle -- and that means lead generation is a core business activity for companies that sell in this industry.
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Why Use Third-Party Lead Databases?
Isn't it possible to create your own lead lists without paying an outside provider? Sure -- but in-house lead generation is usually much less efficient than purchasing leads from a third-party specialist.
You'll get higher ROI from proven list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.
Tips for Prospecting with Lead Lists
First-rate lead lists increase the odds of positive restaurant responses. But before you can close deals, your list will need to form the basis for a prospecting campaign.
Unfortunately, you can't avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every restaurant on the list will greet your efforts with enthusiasm, the payoff for an investment in a targeted lead list will be noticeably higher conversion rates.
Restaurant Lead List Vendors
There are a lot of good restaurant lead list vendors in the marketplace. But there are also many providers you'll want to avoid. You'll need to do your homework to separate first-rate lead list vendors from the rest of the field and focus your search on providers with a solid reputation in the industry.
We've seen lead list vendors come and go. But for our money, it's hard to beat the lists provided by Experian. Experian is an established name with a track record of providing filtered and up-to-date restaurant leads. With an expansive database of business contacts, Experian gives its customers the resources they need to perform at the highest levels.
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