January 28, 2021  
 
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Mailing Lists for Retirement Benefits Businesses

We've all heard stories about some businesses where it's not too tough to find prospects. But that's not true if you market to retirement benefits businesses.

Frustrated by how much competition there is in selling to retirement benefits businesses lately?
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Without good lead generation infrastructure, firms fall short of revenue targets. To maintain a competitive edge, you need a sales process that consistently delivers qualified retirement benefits business prospects to your sales team.

How to Find Sales Leads

It only takes a quick glance at the marketplace to know that retirement benefits business lead generation strategies are extremely diverse. While some businesses generate leads through industry networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. Most rely on a combination of these strategies, but struggle to automate the process.

Lead lists eliminate the inconsistency that dominates many lead generation approaches and deliver leads that have been compiled from the best possible sources. Beyond that, the leads obtained from a dependable third-party vendor generally have a higher conversion rate than the ones that are acquired through in-house processes.

Lead List Dynamics

It makes sense to focus lead list generation on retirement benefits businesses that are likely to respond to your sales and marketing efforts. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. If possible, make sure your lists contain contact emails and web addresses for use in online sales and marketing campaigns.

Always Start with a Big Lead Database

In the world of B2B lead lists, database size definitely matters.

The idea is to narrow your search to providers that can offer a large database of retirement benefits businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.

The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.

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