Despite the fact that lead lists can streamline the sales cycle, many sales teams forget that it's important to buy quality lists from proven list providers.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to rubber, metal, and plastic stamps businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Ramping Sales and Profits with B2B Lead Lists

Consumer-based marketing techniques fall flat when selling to rubber, metal, and plastic stamps businesses. You can spend a small fortune on a visually appealing ad and go virtually unnoticed in the industry. Unlike mass marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to rubber, metal, and plastic stamps businesses, the ability to focus sales and marketing efforts on specific types of leads is essential.

Lead List Integration

A lot of businesses funnel lead lists into direct marketing campaigns. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your strategy, it might be possible to use the rubber, metal, and plastic stamps business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.