Frustrated by how much competition there is in selling to scales retail businesses lately?
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For the sake of speed, the industry's top sellers rely on lead lists provided by reputable third-party lead vendors.
Tips for Prospecting with Lead Lists
First-rate lead lists increase the odds of positive scales retail business responses. But before you can close deals, your sales team needs to activate the power of your list through prospecting.
Unfortunately, you can't avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every scales retail business on the list will greet your efforts with enthusiasm, the payoff for an investment in a targeted lead list will be noticeably higher conversion rates.
Always Start with a Big Lead Database
When it comes to finding reliable list providers, database size definitely matters.
The idea is to narrow your search to providers that can offer a large database of scales retail businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
Simple math says that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to filter it down to a list of high value sales targets.
Use Lead Lists to Get a Competitive Edge
Too many companies restrict their view of lead lists to convenience. Although lead lists simplify lead generation, that isn't the only advantage they offer. They also create competitive advantages for companies that sell to scales retail businesses. As your competitors waste time fishing for leads in phone books, a good lead list lets your team turn its attention to actual prospects and sales activities.
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