July 2, 2020  
 
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Mailing Lists for Schools

Some sales consultants say lead generation isn't all that important. In fact, marketing to schools and closing new business requires strategy -- including the use of reliable B2B mailing lists.

Frustrated by how much competition there is in selling to schools lately?
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Profit-minded entrepreneurs it's good to have access additional resources. Towards that end, lead lists are great for quickly growing your company's sales program and net profitability.

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Acquire a school lead list.
 

Selecting a School Lead List Provider

The key to finding a good school lead list is to focus your search on dependable providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers pay attention to the quality of their products. They are invested in ensuring that their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.

There are several good lead list providers on the market. If you're looking for a new provider, we highly recommend Experian Business Services. Experian has all of the traits we look for in a school lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.

Sales Mailing List Best Practices

It makes sense to focus lead list generation on schools that are likely to respond to your sales and marketing efforts. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. Given the prevalence of online marketing strategies, you may want to include email and web addresses in the lead lists your company purchases.

Why Lead Lists Drive B2B Sales

Consumer-based marketing techniques fall flat when selling to schools. You can spend a ton of cash on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to schools, the ability to focus sales and marketing efforts on specific types of leads is essential.

More Info on Direct Marketing and Related Articles

Given your interest in school mailing lists, you may enjoy these resources.

Direct Mail Costs


Conversation Board

What techniques do you use to increase your school lead database? We always welcome feedback and we're eager to hear about new ways to sell to schools.


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