Remember: scuba diving businesses are diverse operations with unique needs and circumstances.
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To maximize speed and efficiency, first-tier B2B sales teams purchase business mailing lists provided by reputable third-party providers.
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Acquire a scuba diving business lead database.
Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. After you have qualified the scuba diving businesses on the list, each contact is an on-ramp a larger network of scuba diving business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By using lead lists as a catalyst for business networking, you extend the list's ROI far beyond the initial campaign. Although you will likely purchase additional lists later, you'll improve your industry presence when you conduct follow up networking with the leads you acquire right now.
What Companies Sell Leads?
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.
Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to scuba diving businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Lead Lists: Build or Buy?
Many business owners struggle with the decision to purchase lead lists because (in theory) they can produce the same results using in-house personnel. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective scuba diving businesses at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new scuba diving businesses as they enter the marketplace and are religious about updating contact information. For many in-house sales units, it's impossible to match the performance of third-party list providers.
Based on your interest in scuba diving business lead databases, you might find these additional resources to be of interest.
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