To dominate in sales to securities and commodity exchanges businesses, it's necessary to pursue a segmented marketing strategy -- and we think lead lists are what can help you make that happen.

Reasons to Acquire Securities & Commodity Exchanges Business Lead Lists

Lead lists allow for a more efficient use of time during the early stages of the sales cycle. In the securities and commodity exchanges business sales arena, speed translates into sales revenue and lead lists make it easy for sales units to quickly locate the customers who are most likely to purchase their products and services. Additionally, securities and commodity exchanges business lead lists you acquire from a reputable provider have a much higher accuracy rate than in-house lists that have been generated from trade associations, yellow pages or even Internet searches.

Getting Creative With Third-Party Lead Lists

Profitable businesses are constantly looking for innovative ways to incorporate lead lists into their selling processes.

Collaboration and knowledge sharing are standard practices. However, there may also be ways to integrate lead lists and technology to design powerful online sales and marketing strategies.

With the right approach, it's possible to develop lead list-based campaigns that point securities and commodity exchanges business owners to a user-friendly company website or encourage them to access online content through mobile devices.

Criteria for Lead List Vendor Selection

In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. That's because Experian has all of the qualities we look for in a good lead list provider, including the following:

• Large database. We think it's important for businesses that sell to securities and commodity exchanges businesses to use a provider with an exceptionally large business database. Why? Because more contacts means a larger pool of prospects -- and ultimately, higher quality sales leads.
• Updated contacts. Contact updating is lead list 101. A high volume of contacts is worthless unless they are regularly updated for accuracy.
• Delivery speed. When your business needs a new supply of securities and commodity exchanges business leads, you can't afford to to incur vendor backlogs. Good list providers deliver tailored lead lists in hours or less.