January 25, 2021  
 
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Mailing Lists for Security Guard and Patrol Services Businesses

If you're planning on doing direct marketing to security guard and patrol services businesses, industry-specific mailing lists might be the missing ingredients in your company's sales.

Looking for sales leads? You're not alone.
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Sales reps sometimes overlook the fact that third-party lead lists frequently outperform lists that are generated by internal staff. Here's what you need to know about outsourced security guard and patrol services business mailing lists.

What to Do With the Lead Lists You've Purchased

Outsourced lead generation is only the first step toward higher sales revenues. Of equal importance is the way your organization uses lead lists in the sales cycle. To maximize ROI, you'll need to expand the use of your security guard and patrol services business lists across multiple business units including sales, marketing and possibly even IT (online strategies). You'll need to research your vendor's use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.

Invest in Lead Lists and Watch Your Business Grow

Many business leaders erroneously classify lead lists as an optional, short-term expense. In fact, a good lead list is an investment in your company's future. The security guard and patrol services business contacts you acquire through a reputable lead list provider can be converted to loyal customers. More importantly, outsourced lead generation can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.

Checklist for Choosing Lead List Providers

In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. That's because Experian has all of the qualities we look for in a great lead list provider, including the following:

  • Large database. We think it's important for businesses that sell to security guard and patrol services businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
  • Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
  • Delivery speed. When your business needs a new supply of security guard and patrol services business leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.

Typical Lead List Database Fields

When buying business leads, you usually receive Company Name, Contact Name, Address and Phone Number. The actual data varies depending on which lead vendor you buy from. For some vendors, for example, you can opt to receive fields like Executive Titles, Email Addresses and Number of Employees.

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