The connection between diligence and sales conversions is undeniable. Companies that take the initiative to obtain new ship owners and operators business prospects gain an edge over companies that adopt a more passive approach.
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Without good lead generation infrastructure, firms are at a competitive disadvantage. To maintain a competitive edge, you need a sales process that consistently delivers qualified ship owners and operators business leads to sales reps.
Invest in Lead Lists and Watch Your Business Grow
There's a misperception that lead lists are an optional expense for B2B sales divisions. In fact, a good lead list is an investment in your company's future. The ship owners and operators business contacts you acquire through a reputable lead list provider are potential long-term clients. More importantly, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Lead List Vendor Recommendations
Google is often business owners' first stop when they're looking for a lead list provider. Although online searches have value, they don't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to ship owners and operators businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. After you have qualified the ship owners and operators businesses on the list, each contact is an on-ramp a larger network of ship owners and operators business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By using lead lists as a catalyst for business networking, you extend the list's ROI far beyond the initial campaign. Although you will likely purchase additional lists in the future, you'll gain industry influence when you conduct follow up networking with the leads you acquire right now.
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