To dominate in sales to ship painting businesses, it's necessary to pursue a segmented marketing strategy -- and that means you have to be thoughtful in assembling your prospect lists.

Selecting a Ship Painting Business Lead List Provider

The key to finding a good ship painting business lead list is to focus your search on dependable providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers are meticulous about accuracy. They go out of their way to make sure their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.

There are several good lead list providers on the market. If you're looking for a new provider, we highly recommend Experian Business Services. Experian has the characteristics we look for in a ship painting business lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.

Use Your Lead Lists for Both Marketing and Sales

If you limit the use of ship painting business lead lists to direct mail and cold calling, you're limited your lead lists' effectiveness. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.

Investment or Expense?

B2B businesses sometimes hesitate to buy lead lists because they mistakenly see them as an expense, i.e. a purchase that has no lasting value for the company. In reality, a good lead list is an investment in your company's future. The ship painting business contacts you acquire through a reputable lead list provider are potential long-term clients. Additionally, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.