Looking for good direct mailing lists? You're not alone.
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If you're hoping for shipping and receiving services businesses to magically appear on your doorstep, you could be in for a long wait. Instead, you need to be proactive about sales and that starts by acquiring lists of high value shipping and receiving services businesses.
Interviewing Lead List Providers
B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. At some point in the process, you'll need to decide whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for shipping and receiving services businesses given the industry's high turnover rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a reputable vendor with a proven track record in producing high converting leads for the B2B sector.
Invest in Lead Lists and Watch Your Business Grow
B2B businesses sometimes hesitate to buy lead lists because they mistakenly see them as an expense, i.e. a purchase that has no lasting value for the company. In reality, a good lead list is an investment in your company's future. The shipping and receiving services business contacts you acquire through a reputable lead list provider are potential long-term clients. Additionally, outsourced lead generation can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Collaborative Uses for Mailing Lists
If you limit the use of shipping and receiving services business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
Typical Lead List Database Fields
In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which mailing list company you buy from. In some cases, for example, you can get fields like Estimated Annual Sales, Company Website and Year Established.
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