Experienced B2B business owners recognize the importance of purchasing lead databases geared to shipyards.
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If you're hoping for shipyards to magically appear on your doorstep, you're out of luck. Instead, you need to be proactive about sales and that starts by acquiring lists of convertible shipyards.
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Leads vs. Prospects
A first-rate lead list provider, your provider will deliver a fresh lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), you'll need to qualify the contacts through telemarketing calls or sales calls. Since the shipyard contacts have been culled from a larger group of updated prospects, you can expect to benefit from higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Criteria for Lead List Vendor Selection
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a first-rate lead list provider, including the following:
- Large database. We think it's important for businesses that sell to shipyards to cull their leads from an expansive business database. Why? Because more contacts translates into better leads and more conversions.
- Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of shipyard leads, you can't afford to to incur vendor backlogs. Good list providers feature fast turnaround times measured in hours or less.
Reasons to Buy Lead Lists
Isn't it possible to create your own lead lists without paying an outside provider? Sure -- but in-house lead generation is usually much less efficient than purchasing leads from a third-party specialist.
Your company will receive better returns from proven list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.
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