A go-it-alone mentality is dangerous and foolhardy if you market to shoe stores.
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In the world of shoe store sales, direct mail and telemarketing can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.
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Choosing a Lead List Broker
Personal references are an important consideration in selecting a shoe store lead list provider. When businesses look to Gaebler for a referral, we usually direct them toward Experian, a best-of-breed provider that has the expertise and experience to generate targeted lists of shoe store leads.
As a sales professional, you'll want to interview several potential vendors to find the one that is most capable of meeting your needs and budget requirements. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.
Finding Sales Prospects
First-rate lead lists increase the odds of positive shoe store responses. But before you can close deals, you'll need to use your lists to engage in prospecting.
Like it or not, there is no way around the hard work of picking up the phone and using the lead list to qualify prospects. Although not every shoe store on the list will welcome your sales pitch, the payoff for an investment in a targeted lead list will be noticeably higher conversion rates.
Lead List ROI
Lead lists are a cost-effective way to generate leads in a B2B enterprise. Although there is an added expense associated with lead lists, the price of generating leads using internal resources is more than the amount of cash you'll spend to acquire a reliable list. When you consider how much time it would take your sales team to create a large database of constantly updated shoe store contacts, it's not difficult to see why lead lists are a cost-effective alternative.
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