For the sake of speed, the industry's top sellers rely on business mailing lists provided by top mailing list brokers.

How to Tell If You Have a Good Lead List

The best lead lists share several characteristics that are essential in selling to shoplifting prevention devices businesses. Right out of the gate, you'll want a list that has been generated from a large contact database. For example, Experian Business Services has a current database that contains contact information for more than 14 million active U.S. businesses. For sellers to shoplifting prevention devices businesses, a large database increases the pool of prospects that can then be sorted and filtered for specific criteria including location, business size, years in business, etc. Since lead quality has a significant influence on conversion, you'll also want to focus your efforts on providers that are well established and reputable.

Measuring Lead List ROI

There are a lot of way to measure the impact of shoplifting prevention devices business lead lists.

For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.

Ramping Sales and Profits with B2B Lead Lists

Consumer-based marketing techniques fall flat when selling to shoplifting prevention devices businesses. You can spend a small fortune on a visually appealing ad and go virtually unnoticed in the industry. Unlike mass marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to shoplifting prevention devices businesses, the ability to focus sales and marketing efforts on specific types of leads is essential.