January 27, 2021  
 
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Mailing Lists for Shopping Services Businesses

Some sales consultants say lead generation is all about effort. While hard work is important, finding good shopping services business leads and closing the deal requires strategy -- including the use of reliable lead lists.

The connection between diligence and sales conversions is undeniable. Businesses that aggressively pursue new shopping services business prospects have a clear advantage over those that simply wait for the phone to ring.
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Sales forces without a healthy pipeline of leads are at a competitive disadvantage. To remain competitive, you need a sales process that consistently delivers high-opportunity shopping services business leads to your sales team.

What Companies Sell Leads?

Google is often business owners' first stop when they're looking for a lead list provider. Although online searches have value, they don't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.

We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to shopping services businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Using Lead Lists to Sell to Shopping Services Businesses

Compared to businesses in other industries, shopping services businesses expect multichannel messaging about the products and services that are important to them. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to proactively educate them about product offerings.

Lead lists enable selling success because they are current and sortable contact lists that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.

Mailing List Best Practices

In shopping services business sales, both the quality and quantity of your leads factor into total sales revenue. Although the shopping services business lists you give to your sales team need to contain convertible contacts, your team may require a large volume of leads to hit sales targets. If possible, verify each lead's contact information and move quickly to identify decision makers before investing time in shopping services business point people who have little influence over their employer's purchasing decisions.

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Are You Currently Running a Shopping Services Business?

If you operate a shopping services business, these additional resources will be of interest:

Marketing a Shopping Services Business

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If opening a shopping services business is on your to-do list, these guides will help you get started:

Starting a Shopping Services Business

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