A sales plan that doesn't involve purchasing sales leads is dangerous and foolhardy if you market to shopping services commercial businesses.
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If you're waiting for shopping services commercial businesses to magically appear on your doorstep, you could be in for a long wait. Instead, you need to be proactive about sales and that starts by acquiring lists of convertible shopping services commercial businesses.
Lead Lists: Build or Buy?
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are extremely adept at identifying targeted leads. The top lead list companies can produce a list of prospective shopping services commercial businesses for a fraction of the investment required for in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new shopping services commercial businesses as they enter the marketplace and meticulously maintain their contact databases. For most in-house sales units, it's impossible to match the performance of third-party list providers.
Best Practices for Sales Leads
In shopping services commercial business sales, both the quality and quantity of your leads factor into total sales revenue. Although the shopping services commercial business lists you provide your sales team need to contain convertible contacts, your team may require a large volume of leads to hit sales targets. As much as possible, verify each lead's contact information and move quickly to identify decision makers before investing time in shopping services commercial business point people who have little influence over their employer's purchasing decisions.
Always Start with a Big Lead Database
In the world of B2B lead lists, database size definitely matters.
The idea is to narrow your search to providers that can offer a large database of shopping services commercial businesses. Experian Business Services, for example, culls leads from a current database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to focus your sales cycle on the most likely buyers.
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