Without good lead generation infrastructure, firms lag behind the competition and struggle to gain traction in the marketplace. To maintain a competitive edge, you need a mechanism that drives qualified silk screen printing business leads to your sales team.

Interviewing Lead List Providers

B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for silk screen printing businesses since business turnover and failures are an everyday, industry occurrence. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is an established and recognized lead list provider with a proven track record in producing high converting leads for the B2B sector.

Using Lead Lists for Direct Marketing

With direct mail, you only get one chance to capture a prospect's attention. When a silk screen printing business decisionmaker reads your piece, he has to be knocked over by what he sees.

Most businesses invest liberally in the creation of each direct mail piece. But your investment in your direct mail marketing channel will be wasted unless your pieces are seen by the right people. Consequently, lead generation isn't just about adding silk screen printing business names to a list -- it's about creating a list of targeted silk screen printing business sales prospects.

Lead List Dynamics

Lead lists can (and should) be filtered to target silk screen printing businesses that are likely to respond to your sales and marketing efforts. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. Given the prevalence of online marketing strategies, you may want to include email and web addresses in the lead lists your company purchases.