In the world of skating rinks installation, equipment, and supplies business sales, direct mail and telemarketing can be a highly effective entry point -- and that means lead generation is a core business activity for companies that sell in this industry.

How to Tell If You Have a Good Lead List

The best lead lists share several characteristics that are essential in selling to skating rinks installation, equipment, and supplies businesses. From the outset, you'll want to look for lists that are created from expansive databases. For example, Experian Business Services has a current database that contains contact information for more than 14 million active U.S. businesses. For sellers to skating rinks installation, equipment, and supplies businesses, a large database increases the pool of prospects that can then be sorted and filtered for specific criteria including location, business size, years in business, etc. Since lead quality plays a primarily role in conversion percentages, you'll also want to focus your efforts on providers that are well established and reputable.

Why Use Third-Party Lead Databases?

Isn't it possible to create your own lead lists without paying an outside provider? Sure -- but in-house lead generation is usually much less efficient than purchasing leads from a third-party specialist.

You'll get higher ROI from proven list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.

Finding Sales Prospects

First-rate lead lists increase the odds of positive skating rinks installation, equipment, and supplies business responses. But before you can close deals, your list will need to form the basis for a prospecting campaign.

Like it or not, there is no way to avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every skating rinks installation, equipment, and supplies business on the list will greet your efforts with enthusiasm, the payoff for an investment in a targeted lead list will be noticeably higher sales volumes.