Recognize that snuff businesses are diverse operations with unique needs and circumstances.
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There are a limited number of snuff businesses you can sell to. Even though you probably won't sell to all of them, good business mailing lists target high value prospects so you can spend more time with sales targets that are primed for conversions.
Checklist for Choosing Lead List Providers
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to snuff businesses to use a provider with an exceptionally large business database. Why? Because more contacts means a larger pool of prospects -- and ultimately, higher quality sales leads.
- Updated contacts. Contact updating is the name of the game with lead lists. A high volume of contacts is worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of snuff business leads, you can't afford to to incur vendor backlogs. Good list providers deliver tailored lead lists in hours or less.
Are Lead Lists Worth the Investment?
It has always puzzled us why business owners will drop hundreds of dollars on the latest electronic gadgets yet resist investing in high quality lead lists.
The decision to purchase a lead list is a wise investment. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.
Still not convinced? Then consider this: the time your team spends pouring through business directories is time they aren't spending meeting with clients. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.
Leads vs. Prospects
A first-rate lead list provider, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the snuff business contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Creative Ways to Get Sales Leads
Finding new customers by buying low-cost sales leads from mailing list and lead database brokers is a smart move. Still, make sure you think outside the box a little.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. This is a great way to get access to leads that are often leads that your competitors may not have access to.
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