January 16, 2021  
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Mailing Lists for Niche Markets


Mailing Lists for Sodding and Seeding Services Businesses

Sellers generally understand that good prospect lists are part of a successful sales strategy. Here's how to make sodding and seeding services business industry-specific lead databases pay off for your business.

A go-it-alone mentality is risky if you market to sodding and seeding services businesses.
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Experienced sellers know that to maximize revenue, they need access additional resources. Towards that end, lead lists are great for boosting lead volumes and sales revenue.

Use Your Lead Lists for Both Marketing and Sales

If you limit the use of sodding and seeding services business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been sorted by geography, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.

Criteria for Lead List Vendor Selection

In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. That's because Experian has all of the qualities we look for in a good lead list provider, including the following:

  • Large database. We think it's important for businesses that sell to sodding and seeding services businesses to rely on leads that have been selected from a large, national database. Why? Because more contacts translates into better leads and more conversions.
  • Updated contacts. Contact updating is lead list 101. Pages and pages of contacts are worthless unless they are regularly updated for accuracy.
  • Delivery speed. When your business needs a fresh injection of sodding and seeding services business leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.

Investment or Expense?

Many business leaders erroneously classify lead lists as an optional, short-term expense. In fact, a good lead list is an investment in your company's future. The sodding and seeding services business contacts you acquire through a reputable lead list provider are potential long-term clients. Additionally, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.

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What are your thoughts about how to sell to sodding and seeding services businesses? If you have any other useful tips, we invite you to submit your comments.

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Already Have a Sodding & Seeding Services Business?

If you operate a sodding and seeding services business, we've got some more appropriate guides for you:

Marketing a Sodding and Seeding Services Business

Selling a Sodding and Seeding Services Business

Hoping to Start a Sodding & Seeding Services Business?

If you plan on starting a sodding and seeding services business, these guides will help you get started:

Starting a Sodding & Seeding Services Business

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