Sellers often fail to recognize that it's often more advantageous to use third-party lead and mailing lists than it is to perform lead generation exclusively in-house. We've got the scoop on buying third-party software consultants business direct mail lists for your organization.

Are Lead Lists Worth the Investment?

Why do some business leaders spend small fortunes on office furniture and then refuse to buy lead lists?

The decision to purchase a lead list is a wise investment. It's the purchase of an asset that can substantially boost sales revenues.

Still not convinced? Then consider this: time dedicated to lead generation detracts from the amount of time your business can dedicate to converting prospects. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.

Multichannel Marketing Tips

Top-earning sellers to software consultants businesses typically leverage a multichannel sales and marketing strategy. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is common throughout the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that automatically directs content into multiple channels.

Checklist for Choosing Lead List Providers

In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a first-rate lead list provider, including the following:

• Large database. We think it's important for businesses that sell to software consultants businesses to rely on leads that have been selected from a large, national database. Why? Because more contacts equates to a higher volume of truly qualified leads.
• Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
• Delivery speed. When your business needs a new supply of software consultants business leads, you can't afford to to incur vendor backlogs. Good list providers respond to client requests in hours or less.