It's not unusual for B2B sellers to eventually hit a wall in lead generation. But for companies that sell to software stores, a frustrating decline in sales may come sooner rather than later.
(article continues below)
Good, third-party lead lists can deliver a reliable of flow of good leads to your sales team. But that isn't the only advantage they offer. Here are a handful of additional benefits lead lists give companies that routinely sell to software stores.
SPECIAL OFFER. Need to find software store prospects? Grow your sales with a better database of sales prospects. Special pricing for Gaebler.com site visitors -- 5% off all Experian mailing list purchases.
Purchase a software store mailing list now.
Collaborative Uses for Mailing Lists
If you limit the use of software store lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been filtered by area code, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.
Lead Database Advanatages
It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is a major barrier to greater market share. When sales units generate lead lists internally, lead quality suffers.
However, outsourced lead lists provide consistently reliable leads. In most cases, the lists are updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.
Characteristics of Good Software Store Lead Lists
High quality lead lists are a must for companies that sell in a software store-centered universe. The best lead lists are accurate and up-to-date. Since new prospects are constantly entering the market, you'll want to make sure your provider updates their lists on a monthly basis. But to maximize the value of the lists to sellers and direct marketers, software store lead list providers should also offer filtering features that tailor leads to your company's unique geographic and demographic sales strategy.
For our money, it's hard to go wrong with Experian Business Services when it comes to software store lead lists. Experian has a proven track record in delivering pre-qualified leads that can be filtered to meet the specifications that are important to sales operations. They utilize a large and frequently updated software store database so you can be confident that your lead lists are comprehensive and current.
Where Do Lead Vendors Get Their Data?
You might ask where lead vendors find the leads they sell you. The really good lead providers are constantly conducting extensive research to get fresh, accurate available inventory of business leads. Notably, they scan a variety of government databases, business magazines, and web sites. On the other hand, you should know that there are some companies that sell old, stale lead lists that are pretty worthless
Based on your interest in software store lead databases, you may also enjoy these articles.
If opening a software store is on your to-do list, these guides will help you get started:
If you are eager to get marketing tips for a different industry, please browse our alphabetical directory of marketing guides below.