Seasoned small business veterans recognize the importance of using lead lists to sell to solvents businesses.
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Despite the fact that lead lists can streamline the sales cycle, to achieve maximum ROI you'll need to know what you're buying and how lists can be incorporated into your company's routines.
How to Get Quality Leads
There is no single method for successfully generating leads in a B2B business. Customer referrals, industry contacts and other strategies can be found throughout the industry.
But even though a handful of quality leads are enough to prime the pump, you will ultimately need an ongoing source of leads to drive your sales cycle. Lead lists deliver a constant supply of solvents business contacts and features that results in higher conversions.
Selecting a Solvents Business Lead List Provider
The key to finding a good solvents business lead list is to focus your search on dependable providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers pay attention to the quality of their products. They go out of their way to make sure their lists are up-to-date and deliver leads that have been targeted to meet precise sales criteria.
There are several good lead list providers on the market. If you're just getting started, we highly recommend Experian Business Services. Experian has all of the traits we look for in a solvents business lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are tailored to your needs and specifications.
Use Lead Lists for More Than Direct Mail
Most lead lists are used exclusively for direct marketing purposes. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your strategy, it might be possible to use the solvents business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.
Types of Data Available from Lead Database Vendors
When buying business leads, you usually receive Company Name, Contact Name, Address and Phone Number. The actual data varies depending on which lead vendor you do business with. For some vendors, for example, you can get fields like Estimated Annual Sales, Company Website and Year Established.
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