January 27, 2021  
 
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Mailing Lists for Special Trades Contractors Businesses

For those who sell to special trades contractors businesses, lead generation can have a huge impact on selling efforts. But what if your business is struggling to get enough good leads?

Are you struggling to find a reliable source of B2B mailing lists? We can help.
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If you're hoping for special trades contractors businesses to magically appear on your doorstep, you could be in for a long wait. Instead, you need to be proactive about identifying high value special trades contractors businesses.

Choosing a Lead List Broker

Personal references are an important consideration in selecting a special trades contractors business lead list provider. When our business partners ask us for a referral, we usually direct them toward Experian, a best-of-breed provider that has the expertise and experience to generate targeted lists of special trades contractors business leads.

As a sales professional, you'll want to interview several potential vendors to discuss issues such as the size of their database, filtering capabilities and of course, price. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.

Measuring Lead List ROI

There are several metrics that can be used to evaluate the effectiveness of special trades contractors business lead lists.

For starters, conversion rate (number of sales/number of leads) is the most important measurement of overall lead list effectiveness. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.

Advantages of Lead Lists

It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is the fly in the ointment -- the primary barrier to capturing a larger share of the market. When sales units are required to compile lead lists solely from phone books, online searches and other sources, lead quality suffers.

But quality, third party lead lists provide consistently reliable leads. In most cases, the lists are updated on a regular basis so sales personnel always have the most current and complete contact information for prospecting and other sales activities.

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